Over our 3-year association with Minto Research and Consultancy the company has enjoyed substantial growth in sales of its line of emergency response traction splints and complimentary “Minto BREAKaway Flats, and now with the recently introduced, compact and unique “Sager Extreme” splint – Baseline has been asked to provide further creative to expand the advertising campaign. We have explored alternative advertising methods through the web and recently produced an interactive CD aimed at introducing this unique product to the armed forces both in the US and Europe.

Traditional forms of advertising in key publications – EMS and JEMS – continue to play an important role in keeping the Sager message fresh in the civilian market of emergency medical service teams.