Sager began working with Baseline in 2001. We have since relied on Ian Bateson, Baseline's Creative Director to:

1. revamp our identity to better reflect the corporate structure of Minto and its Sager brands.
2. reposition the Sager products through design of product specific marketing brochures.
3. design, illustrate and produce extensive training and teaching manuals for all our product line, and effectively allowing any user of our products immediate access to this valuable resource online. Ian carried out exhaustive research in preparation for all the technical and medical illustrations, a valuable resource we could use again in many of our other print and web related applications.
4. design, produce and manage our web site, with the most recent addition of:
   – a streaming product video, Ian designed and art directed.
   – banner advertising development placed in a trade web site that effectively leads potential customers to the Sager web site providing us with a valuable data entry point for ongoing and future sales.
   – a comprehensive on-line quoting ability for customers around the world – designed and implemented by Baseline – without compromising our relationships with long standing distributors. Ian remains a valuable partner and supplier to Sager, both in a marketing capacity and design and implementation function. He is committed to our ongoing requirements both in print and the web and never compromises on quality of execution whether it’s a full-colour trade ad, or an update to the web site – Ian has never missed a deadline.

I would highly recommend both Ian and Baseline, to anyone for their skill in understanding sometimes complex issues, and dedication to timely execution of a finished creative result.”

— Anne L. Borschneck, Vice President, Sager Emergency Traction Splints

web & interactive development